Privacy

Privacy

This Privacy Policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as “Data”) in the context of the provision of our services and within our online offer and the websites, functions and content associated with it, as well as external online presences, such as our social media profile (hereinafter collectively referred to as “Online Offer”). With regard to the terms used, such as “processing” or “responsible”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible

Pferdekraeuter.ch
Daniela Baldini
Gässli 5
3283 Niederried

Types of data processed

– Inventory data (e.g., personal master data, names or addresses).
– Contact details (e.g., e-mail, phone numbers).
– Content data (e.g., text input, photographs, videos).
– Usage data (e.g., websites visited, interest in content, access times).
– meta/communication data (e.g., device information, IP addresses).

Categories of affected persons

Visitors and users of the online offer (in the following we also refer to the data subjects as “users”).

Purpose of processing

– Make available the online offer, its functions and contents.
– Responding to contact requests and communicating with users.
– Security measures.
– Range measurement/marketing

Terms used

“Personal Data” means any information relating to an identified or identifiable natural person (‘the data subject’); Identifiable is a natural person who can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more specific characteristics that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

“Processing” means any operation or series of operations carried out with or without the help of automated procedures in connection with personal data. The term goes far and covers virtually every use of data.

‘pseudonymisation’ means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not assigned to an identified or identifiable natural person.

‘profiling’ means any form of automated processing of personal data, which consists in the use of such personal data to assess certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to work performance, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or relocation of that natural person.

‘Responsible person’ means the natural or legal person, authority, body or other body which decides, alone or jointly with others, on the purposes and means of the processing of personal data.

‘processor’ means a natural or legal person, authority, body or other body which processes personal data on behalf of the controller.

Relevant legal bases

In accordance with Article 13 GDPR, we shall inform you of the legal bases of our data processing operations. For users within the scope of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, unless the legal basis is specified in the Data Protection Declaration, the following applies:
The legal basis for obtaining consent sits is Article 6(3). 1 lit. a and Article 7 GDPR;
The legal basis for processing for the performance of our services and the implementation of contractual measures as well as answering inquiries is Art. 1 lit. b GDPR;
The legal basis for processing in order to fulfil our legal obligations is Art. 1 lit. c GDPR;
In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6(p) of the data is used. 1 lit. d GDPR as the legal basis.
The legal basis for the processing necessary to carry out a task which is in the public interest or in the exercise of official authority delegated to the controller is Article 6(3). 1 lit. e GDPR.
The legal basis for processing in order to safeguard our legitimate interests is Art. 1 lit. f GDPR.
The processing of data for purposes other than those for which it was intended is determined in accordance with the requirements of Article 6(p. 4 GDPR.
The processing of special categories of data (in accordance with Article 9(1) GDPR) is determined in accordance with the requirements of Article 9(1) of the GDPR. 2 GDPR.

Security

We take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, the costs of implementation and the nature, the scope, the circumstances and the purposes of the processing, as well as the different probability and severity of the risk to the rights and freedoms of natural persons.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, disclosure, security of availability and separation. In addition, we have established procedures that ensure the exercise of data subjects’ rights, deletion of data and response to compromise of the data. Furthermore, we take into account the protection of personal data already during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technical design and through data protection-friendly presets.

Cooperation with processors, joint managers and third parties

If, in the course of our processing, we disclose data to other persons and companies (processors, joint controllers or third parties), transmit them to them or otherwise grant them access to the data, this is only done on the basis of a legal permission (e.g. if the transfer of the data to third parties, as to payment service providers, is required for the fulfilment of the contract), users have consented to this, or on the basis of our legitimate interests (e.g. , web hosts, etc.).

If we disclose, transmit or otherwise grant access to other companies in our group of companies, this is done, in particular for administrative purposes, as a legitimate interest and in addition on a basis corresponding to the legal requirements.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or if we process it in the context of the use of third-party services or disclosure or transfer of data to other persons or companies, this will only be done if it is done in order to fulfil our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual authorisations, we process or leave the data in a third country only if the legal requirements are met. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognised determination of an EU-compliant level of data protection (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognised special contractual obligations.

Rights of data subjects

You have the right to request confirmation as to whether the data in question is being processed and for information about this data as well as for further information and copy of the data in accordance with the legal requirements.

They have accordingly. the right to request the completion of the data concerning you or the correction of the inaccurate data concerning you.

In accordance with the statutory requirements, you have the right to demand that the data in question be deleted immediately or, alternatively, to demand a restriction on the processing of the data in accordance with the statutory requirements.

You have the right to request that the data concerning you, which you have provided to us, be received in accordance with the statutory requirements and request their transmission to other controllers.

They also have the right to lodge a complaint with the competent supervisory authority in accordance with the legal requirements.

Withdrawal

You have the right to revoke consents given with effect for the future.

Right to object

You can object at any time to the future processing of the data concerning you in accordance with the statutory requirements. The opposition may be made in particular against the processing for direct marketing purposes.

Cookies and right of objection in the case of direct marketing

“Cookies” means small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes their browser. In such a cookie, for example, the contents of a shopping cart can be stored in an online shop or a login status. Cookies are called “permanent” or “persistent” and remain stored even after the browser is closed. For example, the login status can be saved if the users visit them after several days. Similarly, such a cookie may store the interests of users who are used for range measurement or marketing purposes. “Third-party cookie” means cookies that are offered by providers other than the person responsible for the online offer (otherwise, if it is only its cookies, it is called “first-party cookies”).

We may use temporary and permanent cookies and clarify this within the scope of our data protection declaration.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies may lead to functional limitations of this online offer.

A general objection to the use of cookies used for online marketing purposes may be made available on the US website for a variety of services, especially in the case of tracking. http://www.aboutads.info/choices/ or the EU side http://www.youronlinechoices.com/ be explained. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that not all functions of this online offer can be used.

Deletion of data

The data processed by us will be deleted or restricted in their processing in accordance with the legal requirements. Unless expressly stated in the context of this data protection declaration, the data stored by us will be deleted as soon as they are no longer necessary for their purpose and the deletion is not precluded by legal retention obligations.

Unless the data is deleted because it is necessary for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

Changes and updates to the Privacy Policy

We kindly ask you to inform yourself regularly about the content of our data protection declaration. We will adjust the Privacy Policy as soon as the changes to the data processing we perform make this necessary. We will inform you as soon as the changes require an act of participation on your part (e.g. consent) or any other individual notification.

Business-related processing

In addition, we process
– Contract data (e.g., subject matter of the contract, term, customer category).
– Payment details (e.g., bank details, payment history)
by our customers, interested parties and business partners for the provision of contractual services, service and customer care, marketing, advertising and market research.

Hosting and e-mailing

The hosting services we use are intended to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, e-mail, security and technical maintenance services that we use for the purpose of operating this online offer.

In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer. Art. 6 Abs. 1 lit. f GDPR in the i.V.m. Art. 28 GDPR (conclusion of order processing contract).

Collection of access data and log files

We, or our hosting provider, collect on the basis of our legitimate interests within the meaning of Art. 1 lit. f. GDPR data about each access to the server on which this service is located (so-called server logfiles). The access data includes the name of the retrieved website, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Logfile information is stored for security reasons (e.g. to investigate abuse or fraud) for a maximum period of 7 days and then deleted. Data, the further retention of which is necessary for the purpose of proof, is excluded from deletion until the relevant incident is finally clarified.

Cloudflare Content Delivery Network

We use a so-called “Content Delivery Network” (CDN), offered by Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA. Cloudflare is certified under the Privacy Shield Agreement and thus provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0&status=Active).

A CDN is a service that provides faster delivery of content from our online offering, especially large media files, such as graphics or scripts, using regionally distributed servers connected to the Internet. The processing of the data of the users takes place solely for the aforementioned purposes and the maintenance of the security and functionality of the CDN.

The use is based on our legitimate interests, i.e. interest in a secure and efficient provision, analysis and optimization of our online offer according to. Art. 6 Abs. 1 lit. f. GDPR.

For more information, see Cloudflare’s Privacy Policy: https://www.cloudflare.com/security-policy.

StackPath Content Delivery Network

We use a so-called “Content Delivery Network” (CDN), offered by StackPath, LLC, 2021 McKinney Avenue, Suite 1100 Dallas, Texas 75201, USA. StackPath is certified under the Privacy Shield Agreement and provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000CbahAAC&status=Active).

The use is based on our legitimate interests, i.e. interest in a secure and efficient provision, analysis and optimization of our online offer.

For more information, see StackPath’s Privacy Policy: https://www.stackpath.com/legal/privacy-statement.

New Relic Server Monitoring and Error Tracking

With the help of server monitoring & error tracking, we ensure the availability and integrity of our online offer and use the data processed to technically optimize our online offering.

For these purposes, we use the New Relic, Inc. Attn: Legal Department 188 Spear Street, Suite 1200 San Francisco, CA 94105, USA. New Relic is certified under the Privacy Shield Agreement and provides a guarantee to comply with European data protection law(https://www.privacyshield.gov/participant?id=a2zt0000000TNPiAAO&status=Active).

New Relic processes aggregated performance data, i.e. performance, utilization and comparable technical values, which provide information about the stability and possible abnormalities of our online offer. In case of errors and conspicuousness, individual requests of the users of our online offer are pseudonymously recorded in order to identify and correct problem sources. In this case, pseudonym means in particular that the IP addresses of the users are stored shortened by the last two digits (so-called IP masking). The aggregated data is deleted after three months, the pseudonymized data after seven days.

We rely on New Relic on the basis of our legitimate interests in the security, accuracy and optimization of our online offer according to. Art. 6 Abs. 1 lit. f GDPR.

For more information on New Relic’s processing of personal data, please see the Service’s Privacy Policy: https://newrelic.com/termsandconditions/privacy.

Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called website tags via a single interface (including Google Analytics and other Google marketing services in our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users’ personal data, reference is made to the following information on the Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we use Google Analytics, a web analysis service of Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet usage. Pseudonymous user profiles of the users can be created from the processed data.

We only use Google Analytics with IP anonymization enabled. This means that the IP address of the users is truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

The IP address transmitted by the user’s browser will not be merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

For more information about Google’s use of data, settings and objections, see Google’s privacy policy (https://policies.google.com/privacy ) and the settings for google’sdisplay of advertisements (https://adssettings.google.com/authenticated ).

The personal data of the users will be deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics in its design as “Universal Analytics“. “Universal Analytics” means a method of Google Analytics in which the user analysis is based on a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called “cross-device tracking”).

Target grouping with Google Analytics

We use Google Analytics to display the ads displayed within Google and its partners within advertising services, only those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined by the websites visited) that we transmit to Google (so-called “Remarketing”, or “Google Analytics Audiences”). With the help of remarketing audiences, we also want to ensure that our ads meet the potential interest of users.

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 sec. 1 lit. f. GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

We use the AdSense service, which displays ads on our website and rewards us for their display or other use. For these purposes, usage data, such as the click on an ad and the IP address of the users are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of the data of the users is pseudonymous.

We use Adsense with personalized ads. Google draws conclusions about their interests based on the websites or apps used by users and the user profiles thus created. Advertisers use this information to align their campaigns with these interests, which is beneficial to both users and advertisers alike. For Google, ads are personalized when captured or known data determines or influences ad selection. This includes previous searches, activities, site visits, app use, demographic, and location information. Specifically, this includes: demographic targeting, targeting of interest categories, remarketing, and targeting on customer matching lists and audience lists uploaded to DoubleClick Bid Manager or Campaign Manager.

For more information about Google’s use of data, settings and objections, see Google’s privacy policy (https://policies.google.com/technologies/ads ) and the settings for google’sdisplay of advertisements (https://adssettings.google.com/authenticated ).

We use Adsense with non-personalized ads. The ads are not displayed based on user profiles. Non-personalized ads are not based on previous user behavior. Targeting uses contextual information, including rough (for example, local-level) geographic targeting based on the current location, content on the current website or app, and current search terms. Google prevents any personalized targeting, including demographic targeting and targeting based on user lists.

Google AdWords and Conversion Measurement

We use the Google AdWords online marketing process to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.) to be displayed to users who have a suspected interest in the ads. This allows us to display ads for and within our online offering in a more targeted way, in order to present users only with ads that potentially correspond to their interests. If, for example, a user is shown advertisements for products for which he has been interested in other online offers, this is called “remarketing”. For these purposes, when we and other websites on which the Google advertising network is active, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are integrated into the website. With the help of these, an individual cookie, i.e. a small file, is stored on the user’s device (instead of cookies, comparable technologies can also be used). This file records which websites the user visited, which content he is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, visit time as well as further information on the use of the online offer.

We also receive an individual “conversion cookie”. The information obtained by means of the cookie is used by Google to generate conversion statistics for us. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

The data of the users are processed pseudonymously within the framework of the Google advertising network. This means that Google, for example, does not store and process the user’s name or e-mail address, but processes the relevant data cookie-related within pseudonymous user profiles. This means that from Google’s point of view, the ads are not managed and displayed for a specific identified person, but for the cookie owner, regardless of who that cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about the users is transmitted to Google and stored on Google’s servers in the USA.

Google Doubleclick

We use the online marketing method Google “Doubleclick” to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.). Double Click is characterized by the fact that ads are displayed in real time based on the presumed interests of the users. This allows us to display ads for and within our online offering in a more targeted way, in order to present users only with ads that potentially correspond to their interests. If, for example, a user is shown advertisements for products for which he has been interested in other online offers, this is called “remarketing”. For these purposes, when we and other websites on which the Google advertising network is active, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are integrated into the website. With the help of these, an individual cookie, i.e. a small file, is stored on the user’s device (instead of cookies, comparable technologies can also be used). This file records which websites the user visited, which content he is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, visit time as well as further information on the use of the online offer.

The IP address of the users is also recorded, which is truncated within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is transferred completely to a Google server in the USA and shortened there. The above information may also be linked by Google to such information from other sources. If the user subsequently visits other websites, he or she may be shown ads tailored to him or her according to his/her presumed interests on the basis of his user profile.

The data of the users are processed pseudonymously within the framework of the Google advertising network. This means that Google, for example, does not store and process the user’s name or e-mail address, but processes the relevant data cookie-related within pseudonymous user profiles. This means that from Google’s point of view, the ads are not managed and displayed for a specific identified person, but for the cookie owner, regardless of who that cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google marketing services about users is transmitted to Google and stored on Google’s servers in the UNITED States.

Jetpack (WordPress Stats)

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR), we use the plugin Jetpack (here the subfunction “WordPress Stats”), which includes a tool for statistical evaluation of visitor access and from Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses so-called “cookies”, text files that are stored on your computer and which enable an analysis of your use of the website.

The information generated by the cookie about your use of this online offer is stored on a server in the USA. User profiles of the users can be created from the processed data, whereby these are only used for analysis purposes and not for advertising purposes. For more information, see Automattic’s privacy policy: https://automattic.com/privacy/ and notes on jetpack cookies: https://jetpack.com/support/cookies/.

Facebook Pixels, Custom Audiences and Facebook Conversion

Within our online offering, due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) Used.

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, Facebook is able to identify visitors to our online offer as the target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads we serve only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined by the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads meet the potential interest of users and do not have a harassing effect. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes by seeing if users have been redirected to our website after clicking on a Facebook ad (so-called “conversion”).

The processing of the data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general notes on the presentation of Facebook ads, in Facebook’s data usage policy: https://www.facebook.com/policy. For specific information and details about the Facebook pixel and how it works, see the Facebook Help section: https://www.facebook.com/business/help/651294705016616.

You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set what types of ads you see within Facebook, you can go to the page set up by Facebook and follow the usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

You can also object to the use of cookies for range measurement and advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Online social media presences

We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services there.

We would like to point out that users’ data can be processed outside the European Union. This can create risks for users, as this could, for example, make it more difficult to enforce users’ rights. With regard to US providers certified under the Privacy Shield, we would like to point out that they are committed to complying with EU data protection standards.

Furthermore, users’ data are usually processed for market research and advertising purposes. For example, user profiles can be created from the usage behaviour and the resulting interests of the users. The user profiles can in turn be used to display advertisements inside and outside the platforms, for example, which presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users’ computers, in which the user’s usage behaviour and the interests of the users are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

The processing of the personal data of the users takes place on the basis of our legitimate interests in effective information of the users and communication with the users in accordance with Art. 6 sec. 1 lit. f. GDPR. If the users are asked by the respective providers of the platforms for consent to the aforementioned data processing, the legal basis of the processing is Art. 6 sec. 1 lit. a., Art. 7 GDPR.

For a detailed presentation of the respective processing operations and the opt-out, we refer to the following linked information of the providers.

Even in the case of requests for information and the assertion of user rights, we would like to point out that these can be asserted most effectively by the providers. Only the providers have access to the data of the users and can take direct action and provide information. If you still need help, you can contact us.

– Facebook, Pages, Groups, (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) based on a Agreement on the joint processing of personal data – Privacy Policy: https://www.facebook.com/about/privacy/, especially for pages: https://www.facebook.com/legal/terms/information_about_page_insights_data Opt out: https://www.facebook.com/settings?tab=ads And http://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.

– Google/ YouTube (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) – Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

– Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Privacy Policy/ Opt-Out: http://instagram.com/about/legal/privacy/.

– Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) – Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.

– Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) – Privacy Policy/ Opt-Out: https://about.pinterest.com/de/privacy-policy.

– LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) – Privacy Policy https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active.

– Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) – Privacy Policy/ Opt-Out: https://privacy.xing.com/de/datenschutzerklaerung.

– Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) – Privacy Policy/ Opt-Out: https://wakelet.com/privacy.html.

– Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) – Privacy Policy/ Opt-Out: https://soundcloud.com/pages/privacy.

Integration of third-party services and content

Within our online offer, we use third-party content or service offerings based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) content or service offerings from third parties in order to integrate their contents and services, such as videos or fonts (hereinafter uniformly referred to as “content”).

This always presupposes that the third parties to this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We make every effort to use only those content whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, among other things, technical information about the browser and operating system, referring websites, visiting time and other information on the use of our online offer, as well as being linked to such information from other sources.

Youtube

We include the videos of the platform “YouTube” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Maps

We include the maps of the Google Maps service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include in particular IP addresses and location data of the users, which are not collected without their consent (usually carried out within the framework of the settings of their mobile devices). The data can be processed in the United States. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Using Facebook Social Plugins

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we use social plugins (“plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Facebook. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

When a user calls up a feature of this online offer that contains such a plugin, his device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated by the user into the online offer. User profiles of the users can be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore informs the users according to our state of knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store his IP address. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the rights and setting options for the protection of the privacy of users, can be found in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his/her member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and contradictions for the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the U.S. site http://www.aboutads.info/choices/ or the EU side http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.